98" Pro BRAVIA LCD 780nit Haze w/3yr PS

Our biggest, brightest BRAVIA Professional Display has an extraordinary presence that demands every audience’s attention. Blending cutting-edge technology with installation-friendly features, 98” BRAVIA BZ53L adds Sony’s unique Deep Black Non-Glare Coating to deliver captivating picture quality in even the most challenging lighting conditions. With spectacular 780 nit brightness, cinematic colour and a huge viewing angle plus 32 GB memory, it’s the 4K HDR professional display that’s bigger in every way.

Deep Black Non-Glare Coating
Now also featured on 98" BZ53L, Sony’s Deep Black Non-Glare Coating technology reduces screen reflections and boosts image contrast, even under the glare of bright lights in retail stores, workspaces and classrooms. It’s the key to dynamic visuals bursting with true-to-life color and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Spectacular 780 nit brightness, and more
Brighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.

Cognitive Processor XR™
Cognitive Processor XR™
The world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.

Richer, more lifelife colour
XR Triluminos Pro colour technology expresses an even wider palette of exquisitively lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.

High refresh rate
98” BZ53L sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.

Professionally designed for better business
Other so-called professional displays are little more than televisions with a few additional features thrown in as an afterthought. 98” BZ53L is engineered from the ground up for quicker, easier, more flexible installation in retail and corporate environments.

Lighten the load
98” BRAVIA BZ53L weighs around 20kg less than the previous 100” 100BZ40J model, lightening the load on installation teams.

Safer carrying
Ergonomically positioned lower horizontal handles are easy to grab, making lifting easier and more comfortable.

Landscape, Portrait and Tilt
Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space, with a tilt range over -15 to +20 degrees for even greater flexibility.

Subtle logo positioning
The Sony logo is discreetly positioned on the edge of the display’s beautifully slim 20mm bezel. So there’s nothing to distract your audience from immersive, super-size images.

Side mounted terminals
All signal connections – including audio, video, networking, control and USB ports – are mounted on the side of the display to simplify installation.

Round the clock reliability
Business never sleeps: BRAVIA is engineered for dependable 24/7 operation in the most challenging corporate and commercial environments.

Special settings for professional use
BRAVIA makes doing business even easier, allowing you to fine-tune settings to suit the demands of corporate or retail environments. Disable input or remote control functions, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Get great pictures fast
Forget fiddling with display settings. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

Easy multi-screen setup
Configuring multiple screens for large display applications is easier than ever. The Multi Display Setting (MDS) app helps you create stunning video walls with multiple BRAVIA displays ‘tiled’ together.

Easy integration & network of supported AV solutions
The BZ53L is made for toda