55" Pro BRAVIA LCD 700nit Haze

Superlative picture quality. Made for professionals.
Engineered to perform flawlessly in demanding retail, corporate and educational environments, the FW-55BZ40L is the truly professional display. It’s packed with Sony innovation – including latest Deep Black Non-Glare technology – for impressively bright, high-contrast 4K HDR images with sumptuous colours and exquisite detail. Pro-friendly features simplify integration, easy operation and seamless content sharing in today’s connected AV environments. And with generous customisation options, the FW-55BZ40L is the premium LED display that fits right in with your business needs.

Deep Black Non-Glare
Featured exclusively on BRAVIA BZ40L, Sony’s Deep Black Non-Glare Coating combines anti-glare and low-reflection technologies. Reducing reflections and boosting contrast, it’s the key to dynamic visuals bursting with true-to-life colour and detail that inspire everyone, from corporate visitors and staff to shoppers and students.

Exquisite images that always stand out
Our 55” FW-55BZ40L grabs your audience’s attention with extremely high 700 nit screen brightness for punchy, high-impact visuals that are always seen clearly. Advanced Sony picture processing technologies ensure your content looks its very best. The panel’s extra-wide viewing angle ensures that everyone in the room can enjoy clear, bright images wherever they’re positioned.

Richer, more natural colour
Sony’s power-packed 4K HDR Processor X1 and TRILUMINOS Pro technology faithfully reproduces a phenomenal range of rich, true-to-life colours.

Finer detail
4K X-Reality PRO processing upscales pictures closer to true 4K quality. Images are sharpened and refined in real time, revealing extra detail from lower-resolution picture sources.

Smoother movement
Motionflow XR ensures smoother, more natural reproduction of rapidly-moving on-screen images.

Installation flexibility to suit every environment
The sleek, minimal design of the FW-55BZ40L Series brings impeccable style to any business environment. The display’s elegant lines are further enhanced by practical touches for seamless integration in retail stores, colleges and corporate workspaces.

Wall-Mount Adjuster
BRAVIA comes supplied with a Wall-Mount Adjuster, giving extra flexibility for mounting the display centrally in portrait or landscape orientation.

Side Mounted interfaces
Signal connections, networking and other interfaces are conveniently side mounted for easy installation and access when the display’s in portrait position.

Discreet Logo
The Sony logo is discreetly positioned on the edge of the display’s bezel – with nothing distracting your audience from immersive images.

Landscape, Portratint and Tilt
Install BRAVIA in portrait or landscape orientation to suit any corporate or retail space. The display can also be tilted at an angle for even greater flexibility.

Round the clock reliability
Business never sleeps: BRAVIA is engineered for dependable 24/7 operation in the most challenging corporate and commercial environments.

Special settings for professional use
Pro Settings mode makes doing business even easier, allowing you to customise BRAVIA settings and operating modes to suit the demands of corporate or retail environments. Disable input or remote control functions, schedule on/off times, remove labels and block buttons to avoid tampering when the screen’s being used in public spaces. Customise and store display settings, then copy them easily from display to display via USB flash memory.

Get great pictures fast
Forget fiddling with display settings – focus on getting amazing results without fuss. One Step Setting offers presets tuned to your environment including meeting room, vivid signage, natural signage and graphics. Just pick a preset: BRAVIA instantly configures picture mode, input, control settings and more.

Easy multi-screen setup
Configuring multiple screens for large display applications is easier than ever. The Multi Display Setting (MDS) app helps you create stunning video walls with multiple BRAVIA displays ‘tiled’ together.

Easy integration
FW-55BZ40L is made for today’s connected world. There’s seamless support for today’s leading automation and control platforms, while open APIs simplify integration wit